Resume Skills and Keywords for Product Marketing Manager

A Product Marketing Manager, also known as a Product Promotions Manager, is responsible for promoting products and their features to the target audience of an organization. Product marketing managers are in charge of assessing which characteristics of a product are the most marketable and then creating marketing campaigns around those features.

Skills 

  • Product Ideation 
  • Team Management 
  • Product Strategy 
  • MVP Development 
  • Stakeholder Management 
  • Market Research 
  • Design Thinking 
  • Product Roadmap 
  • Operations Management 
  • Strategic Alliance 

What recruiters look for in a Product Marketing Manager resume: 

  • A keen eye for identifying key features in products. centered on the target customer's pain points
  • Collaborative capabilities in working with the marketing department to develop marketing campaigns for each product.
  • Ability to drive creative development of marketing assets, including in-game, social, app stores, video content, etc.

What can make your  Product Marketing Manager resume stand out:

A strong summary that demonstrates your skills, experience, and background in product marketing

  • A professional with over 11 years of work experience, primarily in product ideation, market research, hypothesis testing, GTM strategy, and cross-functional stakeholder management with a focus on B2C business. Worked on New Growth initiatives incubated within the organization and involved in managing the same from concept to commercialization. 

Targeted job description 

  • Plan and participate in the launch of new services and products which involve several different departments
  • Develop product messaging that differentiates new products and services from others in the market
  • Maintain and manage competitive intelligence and comparisons by working with cross-functional stakeholders and executing self-lead research

 Related academic background 

  • Post Graduate Program (Exec. MBA) - Strategy & Leadership | ICFAI Institute 
  • Bachelor’s in Business Administration (B.B.A. Hons.) – Marketing | Manipal University 

Sample Resume of Product Marketing Manager in Text Format

Vishal Sharma 

Product Marketing Manager 

+98796573571836 | vishalsharma@gmail.com 

SUMMARY

A professional with over 11 years of work experience, primarily in product ideation, market research, hypothesis testing, GTM strategy, and cross-functional stakeholder management with a focus on B2C business. Worked on New Growth initiatives incubated within the organization and involved in managing the same from concept to commercialization. 

EMPLOYMENT HISTORY 

Manager - Product Management

Magicbricks | 2015 - 2021 

Launched Pay Rent through Credit Card 

  • Managed this fast-growing product category since launch. Involved in all aspects of the product life cycle, along with focusing on user discovery, tracking funnel drops off, resolving customer grievances, etc. 
  • Launched bank & allied partner cashbacks which led to the growth of over 100% MoM between MarJun’21 which translates to roughly INR 30 Cr. GMV. 

Launched Property Services 

  • Rolled out new sub- categories like Advocate Services, Property Inspection, Home Cleaning, Sanitization, Vaastu, etc. Worked since initial ideation, which included conducting consumer research, building & testing hypothesis through Wizard of Oz MVP, GTM planning, long-term product roadmap, etc. 
  • Directly contributed to about 25% of new partner sign-ups and onboarding. 
  • Launched a Tele calling channel to increase conversions, especially from funnel drops offs. This led to a spike of 150% increase in orders in Mar’21, and a monthly increase of 30% orders thereafter. 

Launched Experience Centre 

  • Worked to ideate & build phases 1 & 2 of Experience Centres to promote an omnichannel strategy. 
  • Using Design Thinking principles, reduced the size of the centre by 50% to improve consumer flow & journey between phases. Locations across top cities, were thoroughly vetted to find the right target segments. Overall, both strategies increased Customer Engagement by 50%, between the 2 phases 

Played a key role in: 

  • Stakeholder Management - Collaborated with many internal stakeholders, especially the UI/ UX & Engineering teams to build Product Roadmaps and Wireframes. Helped prioritize the product backlog based on impact to business objectives. 
  • Market Research - Conducted many ethnographic user researches across multiple market segments and geographies to establish better product- market- fit of existing core products & new non- core product offerings. 

General Manager – Product Management

Ocus Group 2012 - 2015 

  • Oversaw all aspects of product launch, GTM planning & subsequent growth strategy for two new projects. 
  • Researched the local market to understand gaps in the current offering, conducted hypothesis testing through a pre-launch release to limited users, and finally conducted an open market launch. 

Results 

  • Helped transition, internal teams, from excel to ERP software to reduce customer complaints by 35% and increase order tracking & conversion by 60%. 
  • New sales & brand strategy resulted in exceeding Q2 forecast by 35% valued at approximately INR 70 Cr. 

Asst. Manager

BPTP Ltd. | 2010 - 2012 

  • Managed real estate agent Key-Accounts as well as conducted induction & training for new Channel Partners. 
  • Conducted through market research to identify solutions aimed at increasing partner earning, which increased their brand loyalty. 

Highlight 

Exceeded yearly target by 20%, which led to an individual revenue contribution of INR 100 Cr. in 2011. 

EDUCATION

  • Post Graduate Program (Exec. MBA) - Strategy & Leadership | ICFAI Institute 
  • Bachelor’s in Business Administration (B.B.A. Hons.) – Marketing | Manipal University 

SKILLS 

  • Product Ideation 
  • Team Management 
  • Product Strategy 
  • MVP Development 
  • Stakeholder Management 
  • Market Research 
  • Design Thinking 
  • Product Roadmap 
  • Operations Management 
  • Strategic Alliance 

COURSES 

  • Agile Development Specialisation at University of Virginia, Darden School of Business 
  • Corporate Entrepreneurship & Global Strategic Management 

EXTRACURRICULAR ACTIVITIES 

  • Winner of Monthly Champions Program | Magicbricks 2018 
  • Hi-Po Candidate for Step- Up Program | Magicbricks 2018