Resume Skills and Keywords for Head of Marketing

A Head of Marketing is responsible for driving brand growth, revenue expansion, and customer engagement through strategic marketing initiatives. They leverage market insights, digital marketing, and customer acquisition strategies to optimize brand positioning and business impact.  

Skills required for a Head of Marketing role  

  • Brand Strategy & Positioning  
  • Customer Acquisition & Retention  
  • Market Research & Competitive Analysis  
  • Team Leadership & Development  
  • CRM & Marketing Automation  
  • Digital Marketing & SEO/SEM  
  • Lead & Demand Generation  

What recruiters look for in a Head of Marketing resume  

  • Experience in scaling businesses and increasing revenue through strategic marketing initiatives  
  • Proven ability to lead high-performing marketing teams and implement best practices  
  • Expertise in digital marketing, omnichannel strategies, and data-driven decision-making  
  • Strong track record in brand positioning, media strategy, and customer engagement  
  • Ability to optimize marketing budgets for high ROI campaigns  

What can make your Head of Marketing resume stand out  

A strong summary that highlights achievements in revenue growth, brand strategy, and digital marketing.  

  • Award-winning Head of Marketing with 15+ years of experience in B2B and B2C marketing, demand generation, and omnichannel strategy. Recognized among the ‘Top 50 Marketers in India’ (2022). Spearheaded marketing efforts for startups and enterprises, driving 300% revenue growth, 40% boost in engagement, and 5x ROI on campaigns. Proven expertise in brand transformation, performance marketing, and team leadership.  

Targeted job description  

  • Develop and execute multi-channel digital strategies to increase engagement and conversion rates  
  • Lead high-performing marketing teams to drive business growth and market leadership  
  • Manage large-scale marketing budgets with a focus on ROI optimization and revenue impact  
  • Oversee brand positioning and rebranding initiatives to enhance customer engagement  
  • Implement thought leadership strategies to position executives as industry influencers  

 Related academic background  

  • MBA in Marketing – Indian Institute of Management (IIM), Kolkata | 2008  
  • Bachelor of Business Administration (BBA) – Delhi University | 2006  
  • Digital Marketing Leadership Program – Coursera  

Resume Skills and Keywords for Head of Marketing

ROHAN MEHTA

Head of Marketing, MBA (IIM Calcutta)

+91-98765XXXXX | support@resumod.co | Mumbai, India

SUMMARY 

Award-winning Head of Marketing with 15+ years of experience in B2B and B2C marketing, demand generation, and omnichannel strategy. Recognized among the ‘Top 50 Marketers in India’ (2022). Spearheaded marketing efforts for startups and enterprises, driving 300% revenue growth, 40% boost in engagement, and 5x ROI on campaigns. Proven expertise in brand transformation, performance marketing, and team leadership.  

ACHIEVEMENTS

  • Recognized as 'Top 50 Marketers in India' by Marketing Today (2022)  
  • Scaled an early-stage startup’s marketing efforts, contributing to 300% revenue growth in two years  
  • Led a major consumer brand rebranding, resulting in a 40% increase in market engagement  
  • Increased inbound marketing-generated revenue from 15% to 45% of total revenue  

EMPLOYMENT HISTORY

Head of Marketing  

ABC Tech Solutions | Jan 2020 - Present | Mumbai  

  • Launched a multi-channel digital strategy, boosting engagement and conversion rates by 40%  
  • Led a 15-member marketing team, optimizing performance and implementing best practices  
  •  Managed an annual marketing budget of INR 10 Cr, achieving a 5x ROI on campaigns  
  •  Developed and executed a thought leadership strategy, positioning executives as industry influencers  

Senior Marketing Manager  

XYZ Consumer Goods | Jan 2016 - Jan 2020 | Bangalore  

  • Executed integrated marketing campaigns, driving a 35% increase in sales revenue  
  • Launched an influencer marketing program, leading to a 50% rise in social media engagement  
  • Enhanced customer retention through email and loyalty programs, improving customer lifetime value (CLV) by 30%  
  • Revamped brand identity and messaging, resulting in a 25% increase in market share  

Marketing Manager  

DEF Digital Services | Jan 2008 - Jan 2016 | New Delhi  

  • Led product launches for three flagship brands, capturing a 25% market share within two years  
  • Managed ATL & BTL marketing campaigns, increasing brand recall by 50%  

SKILLS

Brand Strategy & Positioning | Customer Acquisition & Retention | Market Research & Competitive Analysis | Team Leadership| CRM & Marketing Automation | Digital Marketing & SEO/SEM | Lead & Demand Generation

EDUCATION

MBA in Marketing | Indian Institute of Management (IIM), Kolkata | Jan 2008

BBA | Delhi University | 2006

COURSES

Digital Marketing Leadership Program | Coursera